Digital Marketing Associate / Business Development Associate (BDA)

Experience Required

1. Fresher to 1 year (Training will be provided for freshers)

Role Overview

We are looking for a proactive and growth-oriented individual to support digital marketing and lead generation efforts. This role blends marketing execution with business development, focusing on generating, nurturing, and converting leads for both eCommerce and service-based (lead gen) businesses.

Freshers with strong communication skills and a willingness to learn are encouraged to apply.

Key Responsibilities

Lead Generation & Prospecting

1. Identify and generate leads through platforms like LinkedIn, email outreach, and other online channels
2. Build and maintain a strong pipeline of potential clients
3. Research target audiences, industries, and decision-makers
4. Support outbound campaigns (cold emails, DMs, etc.)

Digital Marketing Support

1. Assist in executing campaigns across SEO, social media, and paid ads
2. Coordinate with the marketing team for content, creatives, and campaigns
3. Help in optimizing landing pages and campaigns for better conversions

CRM & Tools Handling

1. Manage and update lead data in CRM tools like HubSpot
2. Track lead stages, follow-ups, and communication history
3. Assist in setting up basic tracking using tools like:
4. Google Analytics 4 (GA4)
5. Google Tag Manager (GTM)

Client Communication

1. Initiate conversations with prospects via calls, emails, or social media
2. Understand client requirements and qualify leads
3. Schedule meetings/demos for the sales team

Market Research

1. Stay updated with digital marketing trends and competitor strategies
2. Identify new opportunities for outreach and partnerships

Skills Required

1. Strong verbal and written communication skills
2. Basic understanding of digital marketing (SEO, social media, ads)
3. Willingness to learn and adapt quickly
4. Good research and analytical skills
5. Familiarity with LinkedIn and email outreach

For Experienced Candidates (1–2 Years)

1. Experience in lead generation or inside sales
2. Hands-on experience with tools like Lusha, Apollo.io, LinkedIn Sales Navigator
3. Hands-on experience with CRM tools like HubSpot
4. Understanding of sales funnels and conversion strategies
5. Ability to independently manage outreach campaigns

What We Offer

1. Training and mentorship (for freshers)
2. Exposure to real client projects (eCommerce + lead gen)
3. Growth path into Digital Marketing Specialist / Sales Manager roles
4. Performance-based incentives

Good to Have

1. Experience with LinkedIn Sales Navigator or email automation tools or
2. Basic knowledge of paid ads (Meta/Google)
3. Understanding of landing page optimization

Last Updated on 28-April-2026